Agency Work

Reporting, retainers and running SEO on client accounts. Running SEO for clients is as much about measurement as about fixes. The guides in this topic cover the parts of agency work that clients question most: how to report rankings and traffic so the numbers survive a second look, what belongs on a scorecard and what does not, which SEO metrics are verified and which are estimates, and how to turn a site audit into a report a client can act on. Each article defines the numbers first, then shows how to set up the measurement, and ends with the mistakes that make a report hard to defend. Start with the reporting guide if you send monthly reports, or with the scorecard if you are agreeing targets for a new retainer.