Did a Google update hit your site? See it on one chart.
Every announced Google update drawn on your own Search Console traffic, with the change in the two weeks before and after each one. Core, spam, reviews and the rest, refreshed from Google's status dashboard every six hours. Possible impact or possible gain, in numbers, next to every update.
2025-03-13 – 2025-03-27
Possible impact
Clicks fell 23% in the 14 days after the March 2025 core update finished, compared with the 14 days before it started.
| Update | Type | Dates | Change | Result | Why |
|---|---|---|---|---|---|
| August 2025 spam update | Spam | 2025-08-26 – 2025-09-22 | ▲ 5% | No clear change | No clear change: clicks moved +5% in the 14 days after the August 2025 spam update finished, compared with the 14 days before it started. |
| June 2025 core update | Core | 2025-06-30 – 2025-07-17 | ▲ 34% | Possible gain | Clicks rose 34% in the 14 days after the June 2025 core update finished, compared with the 14 days before it started. |
| March 2025 core update | Core | 2025-03-13 – 2025-03-27 | ▼ 23% | Possible impact | Clicks fell 23% in the 14 days after the March 2025 core update finished, compared with the 14 days before it started. |
| December 2024 spam update | Spam | 2024-12-19 – 2024-12-26 | ▼ 4% | No clear change | No clear change: clicks moved -4% in the 14 days after the December 2024 spam update finished, compared with the 14 days before it started. |
| December 2024 core update | Core | 2024-12-12 – 2024-12-18 | ▼ 7% | No clear change | No clear change: clicks moved -7% in the 14 days after the December 2024 core update finished, compared with the 14 days before it started. |
Google updates in 3 key areas.
See
Every Google update on your own daily clicks, with its rollout.
Measure
Before and after for each update, as a percentage.
Act
Go straight to the pages, keywords and checks that explain it.
Why it matters
When traffic drops, the first question is always: was it Google?
Google ships several confirmed ranking updates a year, and each one rolls out over days or weeks. Most site owners find out from a falling chart, then spend an evening matching dates by hand against a list of announcements. Rankfinity does the matching for you. Every update sits on your own traffic, coloured by type, and each one gets the same before and after test: is the change big enough to look at, which way did it go, and did anything else happen in the same days. You see in one screen whether an update likely hit you, helped you, or had nothing to do with it.
What is a Google update?
Google changes its ranking systems all the time, and announces the bigger changes with a name, a start date and, when the rollout ends, an end date. Rankfinity colours each one by type, so you can switch types on and off on the chart.
Core
Broad changes to how Google ranks pages overall. Several a year, rolling out over about two weeks. Sites can move up or down with nothing broken, because Google re-weighs relevance and quality.
Most common cause of big movesSpam
Target pages and sites that break Google's spam policies: link schemes, scaled low-value content, cloaking, site reputation abuse. A drop here points at links or content you should review.
Usually rolls out in days to weeksHelpful content
Aimed at content written for search engines first rather than people. Since March 2024 Google folds this signal into core updates, so older history still shows it separately.
Shown in your history before 2024Reviews
Reassess review and comparison content: original testing, real experience, detail. Matters most for pages that recommend products or services.
Hits review and "best X" pagesLink
Change how Google values or ignores links. A move after a link update often means some links stopped counting.
Check new and lost linksLocal
Change local results and the map pack. Your Search Console clicks show part of it; the geo-grid shows the map.
Pair it with the geo-gridProduct
Affect product and shopping results: product pages, reviews and listings.
Shops and product pagesOther
Anything Google announces that does not fit a type above. It still gets a line on your chart.
Never left outEverything Google updates shows you.
Every update on your own traffic
The chart is your daily clicks or impressions from Search Console. Each update is a line where it started and a shaded band for the rollout, with a pin on top: red for a possible impact, green for a possible gain.
- 3, 6, 12 or 16 months, clicks or impressions
- Chips by type with counts, and Switch all off
- Hover a pin for the update, dates and change
| Update | Dates | Change | Result |
|---|---|---|---|
| June 2025 core update | 2025-06-30 – 2025-07-17 | ▲ 34% | Possible gain |
| March 2025 core update | 2025-03-13 – 2025-03-27 | ▼ 23% | Possible impact |
| December 2024 core update | 2024-12-12 – 2024-12-18 | ▼ 7% | No clear change |
Possible impact or possible gain, in numbers
For every update, Rankfinity averages your clicks a day in the 14 days before it started and in the 14 days after it finished. The difference is the change. A fall of 20% or more is a possible impact, a rise of 20% or more a possible gain.
- Average a day, so a missing day is not a drop
- Rollout still running: the days after it started
- Too little data: Not measured, said in words
Clicks fell 23% in the 14 days after the March 2025 core update finished, compared with the 14 days before it started.
A table that explains itself
Updates in this period lists each update with its type, dates, change, result and a Why sentence. When two updates rolled out in the same days, the sentence names the other one, so you never pin a drop on the wrong update.
- Change as ▲ or ▼ percent
- Overlapping updates named
- Click a pin to jump to its row
| Update | Change | Result | Why |
|---|---|---|---|
| June 2024 spam update | ▲ 4% | No clear change | No clear change: clicks moved +4% in the 14 days after the June 2024 spam update finished, compared with the 14 days before it started. |
| March 2024 core update | — | Not measured | Not measured — only 3 of 14 days of data before it started. Overlaps with: March 2024 spam update. |
| March 2024 spam update | — | Not measured | Not measured — only 3 of 14 days of data before it started. Overlaps with: March 2024 core update. |
A possible impact is a hint, not a verdict.
Fourteen days either side is long enough to smooth out the weekly rhythm and short enough to stay close to the update. It cannot see everything else that happened in those weeks. Here is what to check before you change anything.
Rule out the calendar
Holidays and seasons move traffic every year. Website overview keeps up to 16 months of Search Console data, so compare the same weeks a year earlier before blaming Google.
Find the pages that lost clicks
Open Pages and Keywords in the same Search Console section and compare the weeks around the update. A drop spread across the site points at a broad change; one or two pages points at those pages.
Check your positions
Rank tracking shows which tracked keywords moved and on which device, with the dates of the update on the position charts.
Check your own site
A release, a migration or a broken template in the same days looks just like an update. Run a Site audit and compare it with the last crawl.
Match the fix to the type
After a core update, look at content quality and how well each page answers the search; the AI content writer shows what the pages that rank cover. After a spam or link update, review your backlinks.
Watch the next update
Recoveries usually show at a later update, not the next morning. The chart keeps every update in one place, so you can see whether the next one gave the traffic back.
Connect. Sync. Read the chart.
Connect Search Console
Sign in with Google once and pick the property for your project.
Sync up to 16 months
Rankfinity imports your daily totals. No credits, no extra requests.
Open Google updates
Search Console › Google updates. New updates appear on their own.
Who uses Google updates.
Business owners
Know in a minute whether the dip in calls lines up with a Google update or with something on your site.
Freelance SEOs
Answer the client's “was it the core update?” with a chart and a number, not a guess.
Agencies
Check every client site against the same update list, from one account.
Everything in one place.
All your Google data next to your rankings.
- Website overview. Clicks, impressions, CTR and position for up to 16 months.
- Pages and keywords. Compare any period with the one before.
- Countries and devices. Where the traffic comes from.
| Page | Clicks |
|---|---|
| /teeth-whitening/ | 1,204 |
| /emergency-dentist/ | 938 |
| /invisalign-cost/ | 611 |
Rule out your own site first.
- Crawl. Every page checked against 50+ rules.
- Compare. What broke since the last crawl.
- Fix first. The issues that matter, in plain words.
| New since last crawl | Pages |
|---|---|
| Pages blocked by noindex | 4 |
| Broken internal links | 2 |
| Slow page on mobile | 1 |
One login for the rest of the picture too: rank tracking, the geo-grid for Google Maps, AI visibility across nine AI platforms, from ChatGPT to Google AI Mode, and alerts when something moves.
What is Rankfinity Google updates?
A view in Rankfinity's Search Console section that draws every announced Google update on your own daily traffic and compares the 14 days before each update with the 14 days after it. It flags a possible impact or a possible gain at 20% or more, says when there is not enough data, and stays up to date from Google's status dashboard on its own. It is included in every plan.
Questions about Google updates.
What does the Google updates view show?
Your daily Search Console clicks or impressions for the last 3, 6, 12 or 16 months, with every announced Google update drawn on top: a line where it started and a shaded band for the rollout. Below the chart, a table gives each update its change in traffic and a result: possible impact, possible gain, no clear change or not measured.
Where do the update dates come from?
From Google's own announcements. The history of announced ranking updates since September 2023 is built in, and Rankfinity checks Google's public Search Status Dashboard every six hours for new updates and for the end of a rollout. You never type anything in.
How is a possible impact calculated?
Rankfinity takes your average clicks a day in the 14 days before an update started and compares it with the average in the 14 days after the rollout finished. If the end is not recorded yet, the days after it started are used, and the table says so. A fall of 20% or more is a possible impact, a rise of 20% or more a possible gain.
Does possible impact mean the update caused the drop?
No. It means your traffic moved enough around that update to be worth a look. Holidays, seasons, a site change, a tracking problem or another update in the same days can move traffic the same way. When updates overlap, the table names them.
What does Not measured mean?
There was not enough data to compare: fewer than 7 days of data before or after the update, very low traffic before it started, or no synced days after it yet. Rankfinity says which one in words instead of showing a zero.
Does it cost credits?
No. Google updates is included in every plan and costs no credits. It reads the Search Console data your project already syncs, so there is no extra request and nothing to pay per update.
Can I use Google Analytics instead of Search Console?
Yes. When Google Analytics 4 is connected, you can switch the same view to GA4 sessions. Search Console clicks and impressions remain the default, because they count Google search traffic only.
Can I ask about updates in Claude or ChatGPT?
Yes. Through the Rankfinity MCP connection, the google_updates tool returns the same list and, for a project, the same before and after change for each update, so your assistant can answer whether an update likely hit you.
Rankfinity