Competitors

Who actually owns
the map around you.

Share of voice measured as a percentage of grid points, not as a hunch. The same scan that draws your heatmap already recorded everyone else who appeared.

Rankfinity — Share of voice
"emergency plumber" · 49 points
MATCHED ON PLACE_ID
Northgate Plumbing
41%
4.8 · 212 reviews
RapidFlow Drain Co.
27%
4.6 · 388 reviews
Delta Plumbing & Heating
18%
4.4 · 96 reviews
Brooklyn Pipe Works
9%
4.9 · 41 reviews
Five Boro Plumbing
5%
4.1 · 640 reviews
Your share
41%
Leader
you
Grid points
49

You can see your own rank. You cannot see whose grid is bigger.

A competitor who beats you at one point may be losing everywhere else, and the one you never think about may own three quarters of your service area. A list of names sorted by a single position hides both.

Because every grid point is already a separate map request, the competitor data costs nothing extra. It is sitting in the response you already paid for.

%

of grid points where each competitor appears, counted from the scan you already ran

What the module gives you.

Grid share per competitor

The percentage of your grid points where each business appears in the pack. One number that says who owns the area, and it moves when you do the work.

Rating, reviews and categories

The profile signals behind the ranking, pulled with the same scan, so you can tell whether you are losing on proximity or on reputation.

Matched on profile ID

Competitors are identified by place_id, not by a name substring. When a match falls back to name, the row is flagged rather than quietly guessed.

Alerts when someone overtakes you

A change in grid share is the signal worth a message. Position noise on a single point is not.

Under the hood

Share of voice is counted, not estimated.

Every point in the grid returns the full local pack for that coordinate. Rankfinity stores each result and counts appearances, so a competitor’s share is a division, not a model.

Name matching is the quiet killer of accuracy in local tools. Delta Plumbing happily matches Delta Plumbing & Heating, Delta Drain and New Delta Plumbers. Comparing on place_id or cid means either it is them or it is not. There is no probably.

The rest of the toolkit.

Every module reads the same project. Add a keyword in one and it appears in the others immediately.

Find out who owns your service area.

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