"Third on Google" sounds fine — until you find out you're third outside your own office and invisible two streets away. Rankfinity scans Google Maps from 49 points around a business, tracks organic positions by coordinates, and measures whether ChatGPT recommends you. One tool instead of three subscriptions — on your server, with your API key.
Local Falcon draws the map. Nightwatch or AccuRanker track the organic positions. Peec or Profound measure AI. Three logins, three invoices, the same keyword list typed three times — and then you stitch it all into one client report by hand.
Every one of them runs on credits or slots. The credit model quietly trains you to check less often: you postpone the scan after a profile edit, you skip the "did the competitor move?" check, because you're not sure it's worth the spend.
And most of them set location with a location_code — a region that can span a hundred miles. That's where the 10–20% discrepancy between tools comes from, the one everybody complains about and nobody explains.
Rankfinity folds all three into one tool, pins location to exact coordinates, and charges you the real price of the data instead of a markup on top of it.
Figures are the publicly listed entry and top tiers for each tool as of July 2026, shown for orientation, not as a quote. The stack total is the sum of all three categories in a realistic agency setup.
Every module reads the same project — the same business, the same keywords, the same history. Add a keyword in research and it shows up in the tracker, on the map and in the report immediately.
A grid of points around the business. Each point is its own map request, anchored to its own coordinates.
Classic search positions — set by coordinates, not by region. That's where the difference with other tools comes from.
Whether ChatGPT, Gemini and AI Overviews mention you when someone asks "who's good at…".
One seed keyword in, ideas out — with volume, difficulty, CPC and intent. Tick the ones you want and they join the project.
Who actually owns the map pack around you — measured as a share of grid points, not as a hunch.
Ahrefs-style reports per domain: organic keywords, top pages, backlinks, referring domains.
A block builder: arrange the map, the table and the chart, then send a link. Or print it to PDF.
Ask your own data in plain language from Claude or any assistant — from your phone, without opening the dashboard.
Search Console and GA4 in the same dashboard — real impressions and traffic next to the positions you measured.
Four steps, each one a real screen. No onboarding call, no sales demo, no "book a slot with our specialist".
Sign up with the data provider and paste the login into settings. The key is stored encrypted in the database, not in a plain text file — and you set your monthly spend cap right here, before anything runs.
Business name, place_id for exact matching, the coordinates of your centre point,
the grid size and your keywords. Matching is on the profile ID, so "Acme Plumbing" never gets
confused with "Acme Plumbing & Heating".
Manually, when there's a reason to — no scheduler quietly spending in the background. Every point is its own request, the result is written to permanent history, and it's only deleted if you delete it.
Arrange the blocks, freeze the data and send a link carrying your logo. They see the map and the difference against last month — with no login, no seat, and no access to anything else.
When the assistant names three businesses and yours isn't one of them, the customer never learns you exist. That loss doesn't show up anywhere in a classic rank tracker — your positions can look perfect while the traffic quietly moves somewhere you don't measure.
Rankfinity runs a real prompt set through ChatGPT, Gemini and Google AI Overviews, reads the answers and pulls out four things: were you mentioned, in which position, in what tone, and which pages got cited instead of yours.
Requests go to the platforms themselves, not through a generic router. Different assistants run different retrieval stacks, so blending them through one proxy would quietly corrupt the numbers — and the citation list is the whole point: it's next quarter's outreach plan, written for you.
If two rank trackers report different positions for the same keyword, it's almost always because they define location differently. Here are the four decisions that close that gap — and why each one was made this way.
Most tools send a location_code for a city — which in the underlying database
often means the whole metro region, hundreds of square miles. The result is an average that matches
nobody standing anywhere in particular.
Rankfinity sends location_coordinate — an actual point.
Compared keyword by keyword against a dedicated rank tracker, this produces agreement
instead of a 10–20% spread.
rank_absolute counts everything on the page, ads and SERP features included.
rank_group counts organic results only — which is what people mean
when they say "position".
And when a featured snippet is present it takes position 1, so organic results shift by +1. Skip that and you'll report a number-one that's actually number two.
Substring name matching is the quiet killer of accuracy in local tools: "Delta Plumbing" happily matches "Delta Plumbing & Heating", "Delta Drain" and "New Delta Plumbers".
Rankfinity compares on place_id / cid — the unique
profile identifier. Either it's them or it isn't. There is no "probably".
Requests come in two modes: live ($0.002) and standard queue
($0.0006). The difference is a few minutes of waiting.
So every batch and scheduled scan goes through the standard queue, and live is reserved for the "scan now" button. Same data, a third of the price.
On the legal side, briefly: Rankfinity doesn't scrape Google. The data is bought through an API from a provider that runs its own collection infrastructure — you receive a structured result. No requests leaving your address, no proxies to maintain, no prohibited use of a Google API.
A client who can't see what you did churns. A client who gets a link every month — where last month was orange and this month is green — doesn't ask "what am I paying you for".
That's why reporting is a first-class module, not an export button bolted on the end: frozen data snapshots, your logo, a share link with no login, and a before/after view drawn on the same grid.
Request accessAbout €23 per client. If that adds €100 to one retainer, the tool pays for itself on the first client and the other four are margin. The data cost is yours and it's transparent — you pay the provider, not a markup on top of the provider.
You pay for the software. You buy the data straight from the provider with your own key, at their price. Scan nothing this month and you pay nothing for data.
Data costs are separate, and they're yours. For orientation on a weekly cadence: a 7×7 geo-grid with 5 keywords ≈ €0.15 per scan; an organic tracker with 100 keywords ≈ €0.06 per scan; AI visibility with 25 prompts across three models ≈ €0.90 per scan. Five projects on a weekly rhythm land under €30 a month in total. Set a cap in settings and the system stops itself before it reaches it.
Every tool below is good at its own job. The difference is that seeing the whole picture takes three of them — and none of them lets you keep the data.
| Capability | Rankfinity | Local Falcon | BrightLocal | Nightwatch | Peec / Profound |
|---|---|---|---|---|---|
| Geo-grid map of local rankings | yes | yes | limited | no | no |
| Organic rank tracker | yes | no | partial | yes | no |
| AI visibility (ChatGPT, Gemini, AIO) | yes, 9 tabs | add-on | no | basic | yes |
| Keyword research and volumes | yes | no | partial | partial | no |
| Backlinks and domain explorer | yes | no | no | no | no |
| Location by exact coordinates | yes | yes | by city | yes | n/a |
| Any market, any language | yes | partial | partial | yes | varies |
| Pricing model | flat + your key | credits per point | plan + add-ons | keyword slots | prompt slots |
| Runs on your own server | yes | no | no | no | no |
| You own the database | yes | no | no | no | no |
| Access from an AI assistant (MCP) | yes | no | no | no | no |
| Entry price | €29 / mo | $25 / mo | $39 / mo | $32 / mo | $99 / €89 / mo |
Reflects publicly listed capabilities and pricing as of July 2026, shown for orientation, not as an offer. Products change — check the current details with each vendor before you decide.
API credentials are stored encrypted in the database, not in a plain text file, and managed from a screen inside the app.
The whole site sits behind HTTPS and authentication — including the API console. Nothing that touches your key is left open.
Set a monthly limit. Every request is counted and the system stops itself before it crosses the line. No runaway bills.
Self-hosted, the database is one file you own. Nobody can lock it, price you out of it, or shut it down.
It doesn't scrape. Rankfinity buys structured data through an API from a provider that maintains its own collection infrastructure. You receive ready JSON — no requests to Google from your address, no proxies to maintain, no violation of Google API terms.
It's the same model Local Falcon, BrightLocal and most rank trackers use. The difference is that here you see the real cost of the data rather than a markup on top of it.
Signup takes five minutes and you do it once. The payoff is permanent: you pay the real price of the
data (a SERP result is $0.0006) rather than a credit pack someone else prices.
Second, you're not a hostage. Cancel the subscription tomorrow and the data account is still yours, history included. Third, you can see exactly what you spent, line by line.
A 7×7 geo-grid scan with five keywords runs about €0.15. An organic tracker with a hundred keywords, about €0.06 per scan. AI visibility with 25 prompts across three models, about €0.90.
Five projects on a weekly cadence with every module land under €30 a month. Set a cap in settings and the system stops before it, so a bill can't surprise you.
Almost always location. Most tools define a city through a region code that can cover a hundred miles. The result is an average that doesn't match what a real person standing downtown sees.
Rankfinity sends exact coordinates. Compared keyword by keyword against a dedicated tracker, that produces agreement instead of a 10–20% spread.
Yes. Plumbers, cleaners, movers, locksmiths and electricians serve an area, not an address — and the geo-grid is most useful exactly for them. You set a centre and a radius and see how far your visibility actually reaches.
The usual surprise is that a business dominates one neighbourhood and vanishes two streets over — something a single averaged position will never show you.
A prompt set runs through ChatGPT, Gemini and Google AI Overviews. The answers are read and four things are extracted: whether you're mentioned, in what position, in what tone, and which pages were cited as sources.
Requests go to the platforms themselves rather than through a generic router, because different assistants run different retrieval and ranking stacks. Blending them would make the numbers wrong.
Two ways. Send a share link to a frozen report — no login, read-only, your branding, revocable at any time. Or create a user who only sees their own project.
For most agencies the first is better: the client gets one link a month rather than another system to log into.
The app runs in a Docker container on a server you choose — a €5/month VPS is plenty. Two commands and it's up. The database is a single file on that server.
The practical difference: nobody can raise your price, sunset the product, or lock your history. If you ever stop taking updates, the install keeps running.
Off by default, deliberately. Automatic scans spend money behind your back and usually produce data nobody looks at. You scan when there's a reason: after a profile edit, before a report, when you suspect a competitor moved.
If you do want a rhythm, you set it per project — but it stays off until you turn it on.
It lets you query your own data in plain language through an AI assistant — from your phone, on the way to a meeting: "how did the downtown location do this week versus last?" and you get real numbers back without opening the dashboard.
Read-only by default, behind its own token, revocable whenever you want.
Keywords, projects and competitor lists — yes, through a spreadsheet import. Historical positions from another tool can't be imported honestly, because they were measured with different location parameters. Merging them would mix two different units of measurement.
The cleaner approach is to run the first scan as a new baseline and go forward from there.
Yes. There's a demo project with real keywords from a local service niche that shows every module with real data — the map, organic positions, competitors and AI visibility.
Request access and you'll get the link. The demo spends nothing and doesn't need your API key.
Leave an email and you'll get the demo link plus an early-access invite. No calls, no credit card, no drip sequence.
Got it. The link is on its way within one working day.
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